The High Cost of College Branding

The High Cost of College Branding

A few months ago, the University at Buffalo contacted their alumni because they wanted to share their new branding campaign. As one of these alumni and also as an employee who has taken part in another institution’s branding and rebranding, I was interested. How...
Racism and Today’s College Campus

Racism and Today’s College Campus

Last week, the Vice Provost for Diversity and Climate at the University of Wisconsin‑Madison, Patrick Sims, recorded a video [1] expressing his outrage over a letter received by a student under her dorm room door allegedly by another student. He read the note left on...